Archive | December, 2011

Is Kim Kardashian A “Real” Business Woman?

27 Dec

As I was driving to Einstein Bagels to pick up a delicious locks on bagel sandwich I turned the radio on.  “In Paris” by Jay-Z and Kanye West was ending leading to a bump before the commercial break.  That’s when the host dropped this on me.  Kim Kardashian is going to be paid $600,000 to host  New Year’s at club TAO in Las Vegas.

Are you kidding me?!  That’s more than six of the top ten highest paid public speakers in the world from 2010.  This pay check is slightly under what Tony Blair took home in appearances that ENTIRE YEAR.  This got me thinking.  Is Kim Kardashian a successful business woman or is she a famous personality who hasn’t sabotaged her image yet?

Let’s take a look at some of the facts.  She co-owns a clothing store named D-A-S-H with her sisters Khloe and Kourtney, which has three locations.  She’s had several other endeavors with her sisters including a jewelry line for Virgins, Saints, and Angels, a clothing line for QVC called K-Dash, and the Kardashian Kollection for Sears done by the whole family.  She’s also done several other fashion related works throughout the years of lesser scale.

How much impact has she had in the success of her business ventures?  Without raw numbers of course it’s hard for me to pass judgment.  I can say that I don’t believe that the bulk of what she does would be successful without the power that her name brand carries.  That could be said for a lot of people who have turned television fame into personal brands, namely Martha Stewart.  Does that matter when measuring success as a business person?  She’s a one woman marketing campaign.  This is what allows for places like TAO to spend an obscene amount of money to more or less have her show up.

Depending on where you look Kim earns about $6mil a year.  Does that make her a businesswoman?  By comparison the top earner for 2009 was former President and CEO of Yahoo! Karl Bartz at $47.2mil (Martha Stewart clocked in at $9.7mil).  Better yet does the amount of money that Kim generates make her a successful businesswoman by default?

Part of what makes Kim Kardashian so polarizing is how she earns her money in relation to the perception of how hard she had to work for it.  Maybe the bigger question is what is a business person?

-Josh P. Greenberg
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Related Articles:
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Kim Kardashian’s Paycheck at TAO on New Year’s Eve $600,000?!
Kardashian Kollection at Sears Review
Kardashian Teaches Marketing to Small Businesses

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Holiday Shopping Music Needs A Makeover

15 Dec

There are certain things that signify that it’s the holiday season.  People begin to bring evergreen trees inside their homes so that they can decorate them with glass orbs and strings of lights.  Restaurants and bars switch their menus from light refreshing limes and lemons to more wholesome flavors like pumpkin and spice.  Sweaters become a regular occurrence and a warm hug to shield us from biting winds (ugly or not).   Family members long forgotten begin to ask about get together plans.

Then there is of course…..holiday music.

Like most things that surround the holiday season people have a love/hate relationship with the jingles and jams that populate businesses in December.  Some see it as just another signal of a joyful time of year.  For others it’s a reminder of all the drudgery that comes with shopping.

Every year it’s the same songs over and over and over and over again.  About.com lists Nat “King” Cole’s “The Christmas Song” (Chestnuts Roasting on an Open Fire) as the most preferred holiday song.  That song debuted in 1946!  For some more perspective Justin Bieber wasn’t born when any of the songs on the top 25 list came out.

At this point I feel that businesses have adopted the notion that they need to play holiday music simply because everyone else is so they just keep playing “Santa Claus Is Coming To Town” by Bruce Springsteen.  Come on people!  I’m challenging the music industry to produce something that isn’t recycled junk which sounds exactly like the original except with higher quality recording.  Do I really have to give respect to Bieber for making something contemporary sounding and more than bearable?!

I think a more refreshing playlist of holiday songs will not only make my ears feel better, but will also make me a much happier shopper. How do you feel about the holiday music you hear when you’re shopping? Do you have any favorite holiday songs?

-Josh P Greenberg
Follow: @JoshPGreenberg
Follow: @Rated_JPG

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Related Article:
The Top 25 Holiday Songs Played On the Radio