LEGO Builds Its Own Social Network: CUUSOO

10 Oct

Everyone can remember a time as a kid when they sat around in the living room or playroom with a box full of those little plastic blocks called LEGOs.  Whether it was building a pirate ship a scale model of the Titanic or even a creation of your own the possibilities seemed endless.

Well now you can turn that idea you had of a fully functional flying White House into real life dollars.  That’s right; you can sell your LEGO creation to the company and earn some cash off the sales.  And the best part is that it’s all social!

It’s called CUUSOO (still no idea what the acronym stands for) and it’s in Beta right now.  Here’s the deal.  After signing up for a free account you can publish any number of your masterpieces.  Designs are submitted by posting a picture of your creation and filling out a sort of bio explaining what the design is and any significant meaning it might have.  Of course that’s only the beginning.  Think of your creation as your profile.  From there you can branch out to peek in at other people’s ideas and give them a nod with a “support.”  To get your project approved you’ll need 10,000 of those (think of them as likes).  LEGO CUUSOO borrows more than just the thumbs up system from Facebook.  You can leave comments on other peoples’ pages, create a group of friends, and even pick up a few followers along the way.

I’ll tell you why I love this campaign so much.  First of all, and most importantly, it’s completely social.  The ability to use their brand to create interaction between other people is just genius.   It goes beyond a Facebook wall where the brand is always involved moderating the conversation.  With CUUSOO,  LEGO has set the ground rules for a forum and left it up to their fans to do the rest.  This hand-off approach takes the corporate agenda completely out of the equation and allows for customers create a community on their own terms instead of feeling like dollar signs.  Of course it doesn’t hurt that there is incentive.  Once you reach the 10,000 supporter line you’ll receive 1% of sales from your creation.  That doesn’t sound like much, but for a company like LEGO any slice of that pie will be worth the time invested.

Even if you’re not interested in making a model there are some really impressive ones that have already been made.  Right now I have to say the SHINKAI 6500 submarine and Love Boat replica are my favorites.  Although, it’s hard to ignore the De Lorean from Back to the Future.  Now I’m wishing I had kept the schematics I had for that boat castle I created in third grade day care!

-Josh P Greenberg
Follow: @JoshPGreenberg
Follow: @Rated_JPG

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4 Responses to “LEGO Builds Its Own Social Network: CUUSOO”

  1. Elyssa October 10, 2011 at 10:12 pm #

    Very interesting article! I’m on my way to submitting my creation now!

  2. Josh P Greenberg October 16, 2011 at 7:58 pm #

    Thanks for the plug!

Trackbacks/Pingbacks

  1. Ed-Tech Week-in-Review: Expanding Broadband Access, Bypassing Web Filters, & More - DaringSearch - Free to publish - October 15, 2011

    […] Rated JPG reports that beloved toy-maker LEGO is building its own social network. Called CUUSOO, the site allows users to publish and share their designs. And while the site — which is currently in beta — lets users follow interesting designers, there’s also a Kickstarter element here. If users receive enough interest in their designs, they can earn a small commission on sales of the design. […]

  2. Ed Tech News, a New Podcast, and the Hack Education Roundup! « Virtual School Meanderings - October 17, 2011

    […] Rated JPG reports that beloved toy-maker LEGO is building its own social network. Called CUUSOO, the site allows users to publish and share their designs. And while the site — which is currently in beta — lets users follow interesting designers, there’s also a Kickstarter element here. If users receive enough interest in their designs, they can earn a small commission on sales of the design. […]

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