Steve Jobs (1955-2011) and His Impact on Advertising

6 Oct

Steve Jobs will be talked about for many years even after his passing.  All forms of media were pouring with sympathy and prophetic comparisons for the co-founder of Apple.  Steve Jobs was one of those rare individuals that was able to impact the masses.  Not only did he help create some of the most widely used technology of our time, he helped us to think in a different way.

A culture sprung out of his concept for what Apple meant to him and what he wanted it to mean for others.  One of the most talked about and an analyzed advertisement of all time was the Apple commercial based on the book 1984.  I still get chills sometimes when I see that very 80’s looking woman hurling a sledge hammer into the teeth of Big Brother.  That ad was symbolic of more than the release of the Macintosh.  It was an analogy for how Jobs saw the purpose of his company.  He wanted to give people something that they didn’t even know they needed.

Actor Justin Long probably owes a part of his early career success to Apple.  Who hasn’t seen the “I’m a PC.  And I’m a Mac” commercials without chuckling a little.  Even the jingle was so infectious that it has become almost synonymous with Apple.   As a PC user you couldn’t help but buy into the Jobs idea.  Apple is innovation.  Apple is style.  Apple is here to help YOU.

Often imitated (Mark Zuckerberg trying to do a presentation in jeans and a hoodie) but never duplicated.  His impact was on much more than just computers.  He created a  way of viewing life.  We may never see another Steve Jobs again.

Josh P Greenberg
Follow: @JoshPGreenberg
Follow: @Rated_JPG

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