Ben & Jerry’s Roll Out Their “Schweddy Balls”

23 Sep

“No one can resist my Schweddy balls.”

Ben & Jerry’s is hoping that Alec Baldwin was right when they unveiled their newest flavor this past month.  The Ben & Jerry web site describes “Schweddy Balls” as “vanilla ice cream with a hint of rum & loaded with fudge covered rum and malt balls.”  That sure does sound tasty.  You can find “Schweddy Balls” on page three of the flavors menu.

Besides the unappealing visual of sliding Ben & Jerry’s “Schweddy Balls” into my mouth I love the name of this flavor.  Unfortunately, not everyone does.  The American Family Association (cue sighs and eye rolling) says, “The vulgar new flavor has turned something as innocent as ice cream into something repulsive.  Not exactly what you want a child asking for at the supermarket.”  I wonder if the AMA felt the same way about “Half Baked”? My guess is not.

What I like about the name is exactly what the AMA doesn’t like.  It’s cheeky, fun, and actually has a story behind it.  Ben & Jerry’s is about a consistent a brand as there is out there.  Their message is “If it’s not fun, then why do it” and they’ve stuck to that message throughout their existence.  In an age where everybody suspects corporate America of hiding something the best way to build brand loyalty is through trust built by consistency.  I personally don’t believe the line between fun and indecent was crossed here.

This isn’t even the first time the ice cream maker has come out with a controversial flavor name.  Brand marketing firm Cone helped launch the “Hubby Hubby” campaign in September of 2009, which celebrated gay marriage.

“Schweddy Balls” might not have nearly the same political affiliations, but it is conceived from the same notion.  Enjoy life and have some fun eating your ice cream.  So I encourage all of you to watch the SNL skit with a bowl full of the freshest “Schweddy Balls” you can find.  Might I also suggest whipped cream?

Do you think the name “Schweddy Balls” is offensive?

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2 Responses to “Ben & Jerry’s Roll Out Their “Schweddy Balls””

  1. Christie Mayer September 23, 2011 at 10:37 am #

    This is still one of my all-time favorite SNL skits. I love that Ben & Jerry haven’t forgotten it either (it’s been YEARS). Can’t wait to try the new flavor. 🙂

    • Josh P Greenberg September 23, 2011 at 11:52 am #

      It’s also a reminder of how good SNL used to be. Report back when you’ve tried it and leave a review!

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