Twitter Is Not The New England Patriot Way

22 Sep

“Just waking up after a late arrival, I’ve never seen a machine operate like that n person, to see video game numbers put up n person was WOW”

For some reason this tweet lit a fire under the butt of ESPN analyst Tedy Bruschi.  After Tom Brady and the Patriots left Dolphins fans wondering if they would ever stop scoring, Pats wide receiver Chad Ochocinco (@ochocinco) sent this message over the Twitter airwaves.

At first I jumped to the conclusion that Bruschi is just a pumped up ra-ra ESPN analyst trying to make waves in the kiddy pool of “former players turned ESPN analysts that aren’t any good” (By the way, notice how they call him “Ex-Patriot” and not ESPN analyst on the mothership’s website).  While I still lean towards that theory I might have another one.  Maybe he wouldn’t have taken so much flak if Chad had made this comment any other medium than Twitter?

In part of Tedy’s rant he said, “Stop tweeting and get in your playbook.”  First of all, as an “analyst” Bruschi should know it takes all of 30 seconds to send a tweet.  I’m would hope Chad has 30 seconds in his day to socialize with his fans.

People that don’t understand the use and value of Twitter see it as another narcissistic platform where people can tell others what they had for lunch.  While Tedy may have been upset by Ochocinco’s misunderstanding of the “Patriot way”, it was Chad’s choice of media platform which caused the ruckus.

Clearly though, Bruschi didn’t care where Chad said it.   He’s a Patriot through and through.   Anyone who isn’t in lock step will probably bother the guy.   He was more upset by what Chad said than where he said it.  So maybe instead of being a pumped up ra-ra ESPN analyst, he’s now an old crotchety pumped up ra-ra ESPN analyst that also doesn’t understand new media.

Do you think the medium effected how the message was received in this case?  Do you think Twitter is seen as an unsophisticated platform?

Note: Bruschi has a Twitter account @Brufasa (unofficial?) with 0 tweets.

-Josh P Greenberg
Follow: @JoshPGreenberg
Follow:@Rated_JPG

Related Story: “Chad Ochocinco Tweet Draws Ire From Ex-New England Patriot Player Tedy Bruschi”

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